BETHESDA, Md.—Courtyard, the brand that pioneered the upper moderate tier of the hospitality industry in 1983, celebrates turning 30, with nearly 1,000 hotels in 38 countries and more than 30,000 associates. The largest brand by number of hotels in the Marriott International, Inc. (NYSE: MAR) portfolio, Courtyard is embracing its leadership role and celebrating its heritage with guests and customers across the world at five events in Hong Kong, Doha, Berlin, Mexico City, and Atlanta.
“Launching the Courtyard brand was our biggest risk and also our biggest reward,” said Bill Marriott, Marriott International’s executive chairman and chairman of the board. “I’m so proud of what Courtyard has become but even more proud of where it is taking our industry.”
Courtyard’s continued growth and success is attributed to its understanding of business travelers. Through three decades, it has responded to the evolving needs of this important group of guests and continues to do so with its Courtyard Refreshing Business repositioning and its newly introduced Cynergy room design.
“We understood what our guests wanted 30 years ago and we understand them now,” said Janis Milham, senior vice president, Marriott Modern Essentials and Extended Stay Brands. “We are committed to being the segment leader for the future and continue to break new ground to meet the needs of the next generation of guests.”
According to Milham, significant growth for Courtyard lies abroad, and the brand will continue to design and operate hotels that appeal culturally to regional guests. Courtyard recently opened in Riyadh, Mexico City and Aberdeen and expects its first hotel in Brazil to open in 2014 and in Africa in 2015.
To mark the milestone occasion, Courtyard is hosting a rolling global anniversary party, with major guest and customer events in Hong Kong, Doha, Berlin, Mexico City, and Atlanta, the location of the first Courtyard. In addition, at more than 800 hotels in North America, the first 30 guests checking in at a Courtyard will receive commemorative Courtyard t-shirts. In social media, those who celebrate the same birthday as Courtyard will also receive a surprise gift. During this momentous occasion for the brand, more than 30,000 associates will also be celebrating internally with cakes, balloons, and other festivities. Follow hashtag #Courtyard30 to join in the global event.
With nearly 1,000 locations in 38 countries, Courtyard has more locations than any other Marriott International brand.