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Based in Neenah, Wis., Cobblestone Hotels franchises three brands, all in the select-service tier. While the two namesake brands are focused on new builds, Boarders is intended specifically for conversions. The hotel chain sees its brands as focused exclusively on small, tertiary markets that could use the opening of a hotel to spur economic growth. This positioning differs significantly from competing brands that aspire to build a presence in large urban centers, if not initially then at some later point. Cobblestone added more than 15 properties to their portfolio in the last year, and are due to open 12 more by Summer 2017.

• Cost per key | Not disclosed
• Rewards program | Cobblestone Rewards
• Length of contract | Not disclosed
• Contact | Jessica Junker, 920-230-2622, jjunker@staycobblestone.com

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