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Back to the Future

At the start of the recession, lodging demand and ADR fell further and faster than anyone anticipated. A reversal of fortune is underway, as hotels are experiencing gains in demand and finally in ADR as well. Will these trends continue?  ...

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ADR Recovery?

September results demonstrate that the strong room demand rebound for U.S. hotels (when compared against the year 2009) is being followed by a slow but steady increase in average daily rate (ADR). Since May 2010 ADR has experienced growth—it’s been ...

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