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Back to the Future

At the start of the recession, lodging demand and ADR fell further and faster than anyone anticipated. A reversal of fortune is underway, as hotels are experiencing gains in demand and finally in ADR as well. Will these trends continue?  ...

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ADR Recovery?

September results demonstrate that the strong room demand rebound for U.S. hotels (when compared against the year 2009) is being followed by a slow but steady increase in average daily rate (ADR). Since May 2010 ADR has experienced growth—it’s been ...

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Optimism Rising

As U.S. lodging industry performance has turned positive in 2010, so too has the attitude of meeting planners, though not quite to the same degree. While the temperament of association, corporate, government, and independent planners cannot be characterized as exuberant, ...

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