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Best Western

Best Western

Unlike a traditional franchise operation, Phoenix-based Best Western International is a membership association that brings independent hotel owners together to promote their properties and increase profitability. Last year, the company launched Vīb, a boutique concept focused on convenience, technology, and ...

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Cobblestone

Cobblestone

Based in Neenah, Wis., Cobblestone Hotels franchises three brands, all in the select-service tier. While the two namesake brands are focused on new builds, Boarders is intended specifically for conversions. The seven-year-old hotel chain sees its brands as focused exclusively ...

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