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Hotels Confront the Paradox of Personalization

Hotels Confront the Paradox of Personalization

Personalization appears to be the hotel industry’s biggest strategic objective right now, but the reason why it’s so hard to achieve is embedded in the most literal definition of the term. True personalization means many different things to many different ...

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The Promise of Beacon Technology for the Hospitality Industry

The Promise of Beacon Technology for the Hospitality Industry

As with many digital innovations, beacons started as a little-known technology that quickly gained popularity. Connected to the Internet of Things (IoT), beacons offer the capability to send geolocation-based personalized recommendations and notifications. They are extremely effective in tracking indoor ...

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Taking Control of Hotel Inventory Management

Taking Control of Hotel Inventory Management

Inventory management is critical to overall hotel success. Too many hoteliers don’t understand the importance of maintaining distribution control over their coveted product—their hotel rooms. Instead, they willingly cede this control to others. We see this phenomenon all too often ...

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Data Quality: Travel Tech’s Biggest Challenge

Data Quality: Travel Tech’s Biggest Challenge

Data quality and management are the biggest challenges facing travel tech professionals, according to the 450 travel data professionals surveyed for EyeforTravel’s State of Data and Analytics in Travel report for 2017. Nearly half of all the survey’s respondents reported that data ...

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Industry Struggles to Track Travelers Across Devices

Industry Struggles to Track Travelers Across Devices

Tracking the online behavior of travelers across a range of devices remains a significant challenge for the travel and tourism industry, according to a recent survey of industry marketing professionals. The EyeforTravel’s State of Data and Analytics in Travel Report ...

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Delivering Guest Satisfaction Through Cutting Edge Tech

Delivering Guest Satisfaction Through Cutting Edge Tech

The Godfrey Hotel is on the cutting edge of in-room entertainment technology. When the property opened in Boston’s Downtown Crossing neighborhood in February 2016, it was the first U.S. property to offer Stockholm-based InnSpire’s mobile and IPTV hospitality technology services, ...

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