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360-Degree Video Trend Catches on with Hotels

360-Degree Video Trend Catches on with Hotels

In the past several months, major social sites such as YouTube and Facebook have rolled out support for 360-degree videos, a new media type that promises increased engagement and immersion. For savvy marketers in the hotel and travel industry, this ...

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Blackstone Group Invests $170 Million in IBS

Blackstone Group Invests $170 Million in IBS

Global travel, transportation, and logistics technology major IBS Software announced today that it will receive $170 million private equity investment from the Blackstone Group in exchange for a minority shareholding. The transaction is expected to be complete within a month, ...

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Host Hotels Expands Marriott Entertainment Options

Host Hotels Expands Marriott Entertainment Options

DALLAS—AT&T is teaming up with Host Hotels & Resorts, Inc. and GuestTek in a multi-year relationship to bring DIRECTV shows, movies and more to tens of thousands of Marriott hotel rooms owned by Host. Guests at some Marriott hotels in ...

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Avendra Acquires BuyEfficient Purchasing Program

Avendra Acquires BuyEfficient Purchasing Program

ROCKVILLE, Md.—Avendra, a procurement services provider serving the lodging and hospitality industries in North America, has acquired BuyEfficient, an online purchasing program dedicated to serving the hospitality industry, from its parent company, Sunstone Hotel Investors. “This acquisition reflects Avendra’s strength ...

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Marriott to Immerse Guests in Virtual Reality

Marriott to Immerse Guests in Virtual Reality

BETHESDA, Md.—Marriott Hotels has announced the launch of “VRoom Service”—a guest service that allows guests to order virtual reality experiences to their rooms. Created in collaboration with Samsung Electronics America, “VRoom Service” is a first in the travel industry. The ...

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