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Avendra Acquires BuyEfficient Purchasing Program

Avendra Acquires BuyEfficient Purchasing Program

ROCKVILLE, Md.—Avendra, a procurement services provider serving the lodging and hospitality industries in North America, has acquired BuyEfficient, an online purchasing program dedicated to serving the hospitality industry, from its parent company, Sunstone Hotel Investors. “This acquisition reflects Avendra’s strength ...

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Marriott to Immerse Guests in Virtual Reality

Marriott to Immerse Guests in Virtual Reality

BETHESDA, Md.—Marriott Hotels has announced the launch of “VRoom Service”—a guest service that allows guests to order virtual reality experiences to their rooms. Created in collaboration with Samsung Electronics America, “VRoom Service” is a first in the travel industry. The ...

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Aloft Rolls Out Second Robotic Butler

Aloft Rolls Out Second Robotic Butler

STAMFORD, Conn.—Aloft Hotels has announced that its second robotic butler, or Botlr, is officially reporting for full-time duty at Aloft Silicon Valley, effective immediately. This is the brand’s second full-time cyber associate, following the debut of the world’s first Botlr ...

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Keep Guests and Their Belongings Safe and Secure

Keep Guests and Their Belongings Safe and Secure

According to Christophe Sut, VP of global business development responsible for mobile keys at ASSA ABLOY Hospitality, the greatest threat to hotel guestroom security is the complacency of guests and staff. Sut took some time to talk about guest security ...

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Hilton Unlocks New HHonors App Feature

Hilton Unlocks New HHonors App Feature

MCLEAN, Va.—Hilton Worldwide has introduced Digital Key, an all-new feature of the Hilton HHonors app, providing the loyalty program’s members more choice and control over their entire travel experience. Digital Key now gives frequent guests the option to bypass the ...

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