SIX Travel App Enables Booking via Instagram Stories
NEW YORK—SIX Travel recently launched its app out of BETA, allowing travelers to book hotels directly through Instagram Stories and other online publishers. Built exclusively...
TripAdvisor Will Launch a Site Later This Year with a New Social Feed
NEEDHAM, Mass.—This week, TripAdvisor announced that later this year, it will be launching a new site and mobile experience that includes a social feed....
Six Missteps to Avoid When Capturing and Actioning Guest Feedback
In today's economy, consumers are highly informed and offer loyalty to brands with certain expectations for communication between brands and their customers. In this...
Five Tips for Incorporating Influencers Into Marketing Strategies
Within the last decade, hotel and travel marketing has been changed forever. The era of the billboard ad is rapidly coming to an end,...
Three Ways to Engage Guests in Real Time
Finding ways to engage guests during their travels and while they are on property is critical for hotels. Industry professionals who understand the importance...