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Four Ways to Sell Experiences Instead of Beds

Four Ways to Sell Experiences Instead of Beds

Millennials spend more than $200 billion on travel each year, according to FutureCast’s Millennial Brief on Travel & Lodging. That number is expected to increase as most have yet to reach their peak earning and spending potential, making them a ...

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Crowne Plaza Launches New Media Campaign

Crowne Plaza Launches New Media Campaign

NEW YORK—InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, has launched the Crowne Plaza Hotels & Resorts brand’s largest consumer media campaign for the Americas region in the past 10 years. The campaign, “We’re All Business, Mostly,” ...

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