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The ‘Magic’ of Email Marketing

The ‘Magic’ of Email Marketing

Everyone who has shopped online has experienced this once. Remember searching the internet for a new coffee maker and instead filling your cart with “essentials” like fancy chocolates? Then, you forget about the whole operation and go back to scrolling ...

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Instagram-Inspired Wanderlust Becomes Business Driver

Instagram-Inspired Wanderlust Becomes Business Driver

As countless BuzzFeed listicles, Facebook updates, and Instagram feeds would suggest, web-based globetrotter pictorials have become a leading inspiration for travelers all over the world. Regular social media users are easily enticed by engaging photographs of worldly attractions, exotic delicacies, ...

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Hilton Garden Inn Launches Instagram Travel Guide

Hilton Garden Inn Launches Instagram Travel Guide

MCLEAN, Va.—Hilton Garden Inn today announced the launch of its “HGI Travel Guide.” Accessible on Instagram at @HiltonGardenInn beginning today, the guide is the first ever travel handbook created using the popular app’s photo map feature. The “HGI Travel Guide” ...

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Canopy Introduces Neighbors in Social Media Campaign

Canopy Introduces Neighbors in Social Media Campaign

MCLEAN, Va.—Canopy by Hilton has announced a new social media campaign, “Meet the Neighbors.” This series spotlights locals’ point of view through interviews with the brand that paint the landscape of each unique Canopy neighborhood. The brand’s inaugural property Canopy ...

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Loews’ New Ad Campaign Showcases Real Guests

Loews’ New Ad Campaign Showcases Real Guests

This month, Loews Hotels & Resorts is debuting a new advertising campaign that features real-life images posted by hotel guests during their stay. Inspired by the significant increase in engagement with social media and Loews’ ongoing social innovation, #TravelForReal reflects ...

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How Hotels Can Engage Guests Through Social Media

How Hotels Can Engage Guests Through Social Media

It’s no secret that social media plays a major role in the way the hospitality industry connects with customers. There are, however, more ways for hotels to use social media than to just attract guests before they book. With creativity ...

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