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Marketing Hotels Through Social Media Influencers

Marketing Hotels Through Social Media Influencers

Many hoteliers have had a “social media influencer” or “micro-influencer” on their property and didn’t even know it. Not knowing influencers are on property means losing opportunities to capitalize on their visit. Today’s savvy hotel operator can and should have ...

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#RCMemories Program Connects Guests to Local Experiences

#RCMemories Program Connects Guests to Local Experiences

The Ritz-Carlton this week launched its latest brand initiative—#RCMemories—to further draw guests into their destinations through unique programming. What started as a way for guests to share memories is now a way for The Ritz-Carlton to help create memories through ...

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How Facebook is Adapting to be More Competitive for Hotels

How Facebook is Adapting to be More Competitive for Hotels

Sharing content on a hotel’s Facebook page without paying to promote doesn’t typically generate much of a return—if any—for hoteliers. That’s thanks to the ever-dwindling rate of organic reach—the rate of Facebook users that a company can reach for free ...

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The Curio Collection Takes a Scientific Approach to Travel

The Curio Collection Takes a Scientific Approach to Travel

Hilton’s Curio Collection took a science-based approach to brand development and marketing in September by sponsoring a scientific study for insights into what drives traveler curiosity. They then took the findings from this research to create an online “Are You ...

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