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Best Western Launches Fresh Website

Best Western Launches Fresh Website

PHOENIX—Best Western Hotels & Resorts today announced the launch of an all-new BestWestern.com. The company’s latest endeavor into optimizing and streamlining customer interactions across all digital channels, the reimagined site incorporates highly visual, interactive elements and responsively adapts to the ...

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How Long is Too Long to Leave Guests Hanging?

How Long is Too Long to Leave Guests Hanging?

NEW YORK—Guests have a right to complain if hotel staff does not respond to their text requests in about 12 minutes, to emails in 26 minutes, and via social media in 27 minutes or less, according to research compiled by ...

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The ‘Magic’ of Email Marketing

The ‘Magic’ of Email Marketing

Everyone who has shopped online has experienced this once. Remember searching the internet for a new coffee maker and instead filling your cart with “essentials” like fancy chocolates? Then, you forget about the whole operation and go back to scrolling ...

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Instagram-Inspired Wanderlust Becomes Business Driver

Instagram-Inspired Wanderlust Becomes Business Driver

As countless BuzzFeed listicles, Facebook updates, and Instagram feeds would suggest, web-based globetrotter pictorials have become a leading inspiration for travelers all over the world. Regular social media users are easily enticed by engaging photographs of worldly attractions, exotic delicacies, ...

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Hilton Garden Inn Launches Instagram Travel Guide

Hilton Garden Inn Launches Instagram Travel Guide

MCLEAN, Va.—Hilton Garden Inn today announced the launch of its “HGI Travel Guide.” Accessible on Instagram at @HiltonGardenInn beginning today, the guide is the first ever travel handbook created using the popular app’s photo map feature. The “HGI Travel Guide” ...

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Canopy Introduces Neighbors in Social Media Campaign

Canopy Introduces Neighbors in Social Media Campaign

MCLEAN, Va.—Canopy by Hilton has announced a new social media campaign, “Meet the Neighbors.” This series spotlights locals’ point of view through interviews with the brand that paint the landscape of each unique Canopy neighborhood. The brand’s inaugural property Canopy ...

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