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Hotels Confront the Paradox of Personalization

Hotels Confront the Paradox of Personalization

Personalization appears to be the hotel industry’s biggest strategic objective right now, but the reason why it’s so hard to achieve is embedded in the most literal definition of the term. True personalization means many different things to many different ...

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Hotel VIA Opens in San Francisco With Tech-Driven Design

Hotel VIA Opens in San Francisco With Tech-Driven Design

SAN FRANCISCO–Hotel VIA, the first newly-constructed hotel since 2008 in San Francisco, announced that it will open in June 2017. Located in the city’s South Beach neighborhood across from AT&T Park, the 159-room hotel has a design that integrates the latest ...

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Four Ways to Sell Experiences Instead of Beds

Four Ways to Sell Experiences Instead of Beds

Millennials spend more than $200 billion on travel each year, according to FutureCast’s Millennial Brief on Travel & Lodging. That number is expected to increase as most have yet to reach their peak earning and spending potential, making them a ...

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The Promise of Beacon Technology for the Hospitality Industry

The Promise of Beacon Technology for the Hospitality Industry

As with many digital innovations, beacons started as a little-known technology that quickly gained popularity. Connected to the Internet of Things (IoT), beacons offer the capability to send geolocation-based personalized recommendations and notifications. They are extremely effective in tracking indoor ...

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