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The Rise of Indirect Bookings

The Rise of Indirect Bookings

Prior to the digital age, hotels viewed their competitive landscape in a very traditional manner. Their primary competition was with other hotels, generally those that were in their same general geographic vicinity and price range. There were, of course, exceptions ...

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Expedia Launches Tool To Showcase Hotels’ Local Landmarks

Expedia Launches Tool To Showcase Hotels’ Local Landmarks

Seattle, Wash.–Expedia, Inc., the world’s largest online travel company, today announced EPC Points of Interest, a new tool available in Expedia Partner Central (EPC) which allows properties to create a custom list of cultural landmarks, activities, and experiences in their ...

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Driving Customers to Direct Bookings

Driving Customers to Direct Bookings

Partnering with an OTA can be both a beneficial and hindering experience to a hotel’s operations—the battle for driving customers to book directly is a competitive conflict that hotels have been fighting for years. However, hospitality businesses understand consumer behavior ...

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IHG Hotels Added to TripAdvisor Instant Booking

IHG Hotels Added to TripAdvisor Instant Booking

NEEDHAM, MA — TripAdvisor announced a partnership with InterContinental Hotels Group (IHG) to include all the company’s hotel brands in the TripAdvisor instant booking marketplace. In the coming months, guests will be able to book rooms at IHG properties without leaving ...

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The Necessity of a Mobile-Booking Strategy

The Necessity of a Mobile-Booking Strategy

Facebook launched its City Guides feature last month, giving even more credibility to the idea that mobile devices’ importance to hotel distribution will only grow. Facebook’s new offering in particular is intriguing because of its location-specific content for travelers, its ...

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