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To Win the Future, Avoid Innovation Mistakes from the Past

To Win the Future, Avoid Innovation Mistakes from the Past

It’s fun to think about the hotel of the future and what that next-generation guest experience could look like. But when hoteliers imagine transforming their properties with check-in kiosks, robot butlers, and rooms controlled via smartphone, they often overlook opportunities for ...

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TripAdvisor Rolls Out Sponsored Placements

TripAdvisor Rolls Out Sponsored Placements

NEEDHAM, Mass.—TripAdvisor today launched Sponsored Placements, a new advertising option for accommodation businesses to place properties above users’ search results. The company says that businesses can set up a Sponsored Placements campaign by selecting from three monthly cost-per-click budget options ...

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Hotels—Not OTAs—Own the Data That Makes the Difference

Hotels—Not OTAs—Own the Data That Makes the Difference

Online travel agencies (OTAs) have built incredibly successful, valuable businesses, and their websites largely define what consumers now expect from the modern booking experience. But even Expedia and Priceline can’t be all things to all hoteliers. Revenue management tools now ...

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