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Scott Meyer on Carlson Rezidor’s Country Brand Overhaul

Scott Meyer on Carlson Rezidor’s Country Brand Overhaul

Seventeen months ago, the Carlson Rezidor Hotel Group introduced a new, more contemporary prototype for its well-established Country Inns and Suites brand. It was the brand’s fourth such overhaul. The objective of the “revitalization” was to broaden Country Inns and ...

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Playa CEO Helps Bring All-Inclusive Luxury to Life

Playa CEO Helps Bring All-Inclusive Luxury to Life

Last fall, Hyatt Hotels entered the fast-growing all-inclusive resort segment in partnership with Playa Hotels & Resorts under two new brands, Ziva and Zilara. The first two resorts, Hyatt Ziva Los Cabos and Hyatt Zilara Cancun, debuted in November following ...

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Jim Merkel Shares Rockbridge’s Investment Strategy

Jim Merkel Shares Rockbridge’s Investment Strategy

When he was 25, Jim Merkel co-founded Rockbridge alongside his first boss, Ron Callentine. Since 1994, the Columbus, Ohio-based private equity firm has strategically converted or reposi­tioned 325 assets, turning them into top-performing properties by capitalizing on the specific needs ...

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The New Cambria Targets Gen Y, Business Travelers

The New Cambria Targets Gen Y, Business Travelers

Fresh from the recent announcement of Cambria Suites’ new positioning and visual identity, Michael Murphy, SVP of upscale brands for Choice Hotels, details some of the thinking behind the move. Why did the company decided to undergo this new positioning ...

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