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Growing Momentum Takes Choice to New Heights

Growing Momentum Takes Choice to New Heights

With its new brand identity, a bigger focus on the upscale segment, and a fresh crop of developers looking to build product, Choice Hotels has a lot of momentum behind it. David Pepper, chief development officer, recently sat down with ...

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Bringing a Contemporary Voice to Choice Hotels

Bringing a Contemporary Voice to Choice Hotels

As VP of brand strategy for Choice Hotels, Anne Smith has been revamping the company’s image to project a more contemporary voice. With a background in theater, publishing, and marketing, the relative newcomer to hospitality brings a fresh perspective to ...

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Red Roof Inn President Discusses New Initiatives

Red Roof Inn President Discusses New Initiatives

Over the past few years, Red Roof Inn has launched a number of programs focused on increasing its industry footprint and boosting customer gratification. While hosting its biannual convention in September, Red Roof also took a look at the satisfaction ...

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