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Bringing a Contemporary Voice to Choice Hotels

Bringing a Contemporary Voice to Choice Hotels

As VP of brand strategy for Choice Hotels, Anne Smith has been revamping the company’s image to project a more contemporary voice. With a background in theater, publishing, and marketing, the relative newcomer to hospitality brings a fresh perspective to ...

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Checking In with Pamela Barnhill of IBC Hotels

Checking In with Pamela Barnhill of IBC Hotels

In just the last few years, soft-branded hotels have gained significant traction in the lodging industry. Most of the major hotel companies have a soft brand, and now is truly the age of the independent hotel. However, Pamela Barnhill, president, ...

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Red Roof Inn President Discusses New Initiatives

Red Roof Inn President Discusses New Initiatives

Over the past few years, Red Roof Inn has launched a number of programs focused on increasing its industry footprint and boosting customer gratification. While hosting its biannual convention in September, Red Roof also took a look at the satisfaction ...

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La Quinta on Solid Footing Despite CEO Departure

La Quinta on Solid Footing Despite CEO Departure

When news broke of La Quinta CEO Wayne Goldberg’s departure on Sept. 17, La Quinta shares began to drop. The company’s board of directors appointed CFO Keith Cline as interim president and CEO until executive search firm Korn Ferry identifies ...

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