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Best Western Unveils White Label Franchise

Best Western Unveils White Label Franchise

Best Western Hotels & Resorts launched its seventh brand last September, but the company isn’t stopping there. Yesterday, the 70-year-old hotel brand introduced SureStay Hotels, a “white label” franchise model. SureStay will operate as a separate subsidiary while plugging owners ...

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Commune, Destination Hotels Become Two Roads Hospitality

Commune, Destination Hotels Become Two Roads Hospitality

DENVER—Recently merged, Destination Hotels and Commune Hotels & Resorts today unveiled their new overarching company: Two Roads Hospitality. The newly created international lifestyle company features an unrivaled collection of truly individual hotels, resorts and vacation residences that caters to guests’ ...

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St. Louis Union Station Hotel Joins Curio

St. Louis Union Station Hotel Joins Curio

McLEAN, Va.—Hilton announces that one of the most treasured landmarks in the Gateway City is the latest addition to Curio—A Collection by Hilton. Following a $40 million transformation, St. Louis Union Station Hotel, Curio Collection by Hilton offers business and ...

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Benchmark Hospitality, Gemstone Hotels Announce New Identity

Benchmark Hospitality, Gemstone Hotels Announce New Identity

THE WOODLANDS, Texas—Following a landmark merger of Benchmark Hospitality International and Gemstone Hotels & Resorts, the collective company has launched an expanded organization and portfolio, new corporate identity, and four distinct brands. The launch of the combined, iconic companies, to ...

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Airbnb Expands Its Reach Within the U.S.

Airbnb Expands Its Reach Within the U.S.

Airbnb has continued to grow throughout the United States in 2016, and recently in cities that heretofore have not felt the impact of the home-sharing behemoth. CBRE Hotels’ Americas Research released a report in February 2016 titled “The Sharing Economy ...

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