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RLHC Adds Bakersfield, California Property to Portfolio

RLHC Adds Bakersfield, California Property to Portfolio

SPOKANE, Wash.—RLHC (Red Lion Hotels Corporation) announced the company will add a new location in Bakersfield, Calif., after signing a franchise license agreement with the owner of a hotel there. RLHC has signed 10 franchise license agreements in 2015, contributing ...

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Hilton Announces First Embassy by Hilton in China

Hilton Announces First Embassy by Hilton in China

BEIJING & MCLEAN, Va.—Hilton Worldwide today announced the signing of a management agreement with Syncept Investment Group Co., Ltd for Embassy by Hilton Bo’ao, marking the entry of its Embassy by Hilton brand in China. It will also be the ...

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Choice Hotels Launches New Branding Effort

Choice Hotels Launches New Branding Effort

ROCKVILLE, Md.—Choice Hotels International, Inc. introduced a new identity that is rolling out company-wide. The launch includes a new look and feel and an integrated advertising campaign that spans TV, radio, digital, and mobile designed to grow Choice’s brand awareness ...

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Industry Execs Address Issues at AAHOA Convention

Industry Execs Address Issues at AAHOA Convention

Speaking as part of the opening panel at the Asian American Hotel Owners Association annual convention last week in Long Beach, Calif., Raj Trivedi, EVP and chief development officer, La Quinta Inns & Suites, offered a pragmatic take on the ...

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