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Law Firms Partner To Represent Hurricane-Damaged Hotels

Law Firms Partner To Represent Hurricane-Damaged Hotels

Two law firms with experience in the lodging industry are teaming up to support hotel owners in the wake of massive destruction caused by flooding and winds from hurricanes Harvey and Irma. Texas-based Patel Gaines and Florida-based Farrell & Patel ...

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Small Luxury Hotels of the World Relaunches Guest Loyalty Program

Small Luxury Hotels of the World Relaunches Guest Loyalty Program

Small Luxury Hotels of the World (SLH) has launched a free-to-join loyalty program–INVITED—to replace its previous program, The Club of SLH. INVITED offers all members access to exclusive rates, guaranteed benefits, and “Small Luxuries” at the company’s 500 small, independently ...

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Red Roof Adds Gift Cards and Products To Guest Rewards

Red Roof Adds Gift Cards and Products To Guest Rewards

Columbus, Ohio—Economy hotel company Red Roof is enhancing its point-based guest rewards program, RediCard. Guests can now use RediCard points to not only book free nights, but also to shop for gift cards from popular retailers like Amazon and Target ...

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Hospitality-Based Charities Tap Guests’ Desire To Do Good

Hospitality-Based Charities Tap Guests’ Desire To Do Good

In the hotel industry, more and more brands are placing an emphasis on corporate social responsibility. Some of these brands are thinking outside of simply making charitable donations and are implementing initiatives that engage travelers and target aid to specific ...

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Preferred Hotels & Resorts’ Long-term Perspective on Soft Brands

Preferred Hotels & Resorts’ Long-term Perspective on Soft Brands

Preferred Hotels & Resorts has been in the independent hotel collection market for half a century. Currently, the company’s upper-upscale and luxury portfolio encompasses five collections—Legend, LVX, Lifestyle, Connect, and Preferred Residences. Today, these five collections are facing a wealth ...

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