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Red Roof Adds Gift Cards and Products To Guest Rewards

Red Roof Adds Gift Cards and Products To Guest Rewards

Columbus, Ohio—Economy hotel company Red Roof is enhancing its point-based guest rewards program, RediCard. Guests can now use RediCard points to not only book free nights, but also to shop for gift cards from popular retailers like Amazon and Target ...

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Hospitality-Based Charities Tap Guests’ Desire To Do Good

Hospitality-Based Charities Tap Guests’ Desire To Do Good

In the hotel industry, more and more brands are placing an emphasis on corporate social responsibility. Some of these brands are thinking outside of simply making charitable donations and are implementing initiatives that engage travelers and target aid to specific ...

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Preferred Hotels & Resorts’ Long-term Perspective on Soft Brands

Preferred Hotels & Resorts’ Long-term Perspective on Soft Brands

Preferred Hotels & Resorts has been in the independent hotel collection market for half a century. Currently, the company’s upper-upscale and luxury portfolio encompasses five collections—Legend, LVX, Lifestyle, Connect, and Preferred Residences. Today, these five collections are facing a wealth ...

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IHG Reveals New Midscale Brand—Avid Hotels

IHG Reveals New Midscale Brand—Avid Hotels

ATLANTA–InterContinental Hotels Group (IHG) has revealed the name of its new high-quality midscale brand—avid hotels—alongside a brand logo and renderings of the hotel exterior, public space, and guestrooms. First introduced to owners at the IHG Americas Conference in June, the ...

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Biophilic Design Helps Guests Connect To Hotels

Biophilic Design Helps Guests Connect To Hotels

Few trends become hotel staples that guests return to throughout their stay. However, new research suggests that properties that incorporate plants and natural elements into their spaces see more guests using those spaces and returning to them. Carpet design company ...

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