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Sheraton Launches ‘Where Actions Speak Louder’ Campaign

Sheraton Launches ‘Where Actions Speak Louder’ Campaign

STAMFORD, Conn.—Sheraton Hotels & Resorts today launched a $100 million multi-channel marketing campaign, which includes its first comprehensive advertising effort since 2011 and marks the brand’s return to TV for the first time in nearly a decade. Titled “Where Actions ...

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Tribute Portfolio to Make Asia Pacific Debut in Japan

Tribute Portfolio to Make Asia Pacific Debut in Japan

HOKKAIDO, Japan—Starwood Hotels & Resorts Worldwide, Inc. has announced the debut of the hospitality company’s recently introduced Tribute Portfolio brand in Asia Pacific with the signing of The Kiroro, a Tribute Portfolio Hotel, Hokkaido. Owned by Kiroro Resort Holdings Co., ...

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Tribute Portfolio Launches in Europe

Tribute Portfolio Launches in Europe

Starwood Hotels & Resorts Worldwide, Inc. announced today the debut of its 10th brand, Tribute Portfolio, in Europe with the signing and conversion of the Great Northern Hotel, a Tribute Portfolio Hotel. Having launched in April this year, Tribute Portfolio ...

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Best Western Signs Five Additional Vib Hotel Deals

Best Western Signs Five Additional Vib Hotel Deals

PHOENIX—Best Western International announced today that it has five additional Vib deals signed; all of which are anticipated to be open by the end of 2016. Since announcing Vib (as in Vibrant), Best Western’s new urban boutique concept last October, ...

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WoodSpring Suites Opens First Namesake Property

WoodSpring Suites Opens First Namesake Property

WICHITA, Kan.—WoodSpring Suites celebrated the opening of its first namesake property yesterday, WoodSpring Suites Oklahoma City West Airport. “This is a big day for our company,” said Bruce Haase, CEO of WoodSpring Suites. “In April of this year, we made ...

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Sheraton Reveals First 10 Grand Properties

Sheraton Reveals First 10 Grand Properties

STAMFORD, Conn.—Starwood Hotels & Resorts Worldwide today introduced Sheraton Grand, a new premier tier that recognizes exemplary Sheraton hotels and resorts. The first 10 Sheraton Grand properties are located in Bangalore, Beijing, Dubai, Edinburgh, Miyazaki, Seoul, Taipei, Bangkok, Tokyo, and ...

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