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Tru by Hilton Rolls Out Updated Prototype

Tru by Hilton Rolls Out Updated Prototype

MCLEAN, Va.—Hilton’s midscale hotel brand, Tru by Hilton, is rolling out an enhanced prototype. Guided by strategic partnerships with key stakeholders including owners, guests, property team members, general contractors, and architects, Tru by Hilton is elevating the guest experience through ...

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How Red Roof Plans to Break Into City Centers

How Red Roof Plans to Break Into City Centers

Red Roof recently announced plans to expand the Red Collection, a portfolio of upper-economy to midscale hotels in city centers that the company launched last year. The company’s first and only soft brand aims to attract cost-conscious travelers who want ...

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Best Western’s Unique Entry into the Economy Segment

Best Western’s Unique Entry into the Economy Segment

About a year ago, Best Western saw some white space in the lodging industry—there weren’t a lot of options out there for travelers in the upper-economy/lower-midscale segment. This led the company to enter that space with SureStay Hotel Group. Best ...

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Choice Hotels Focuses on Franchisees at 64th Annual Convention

Choice Hotels Focuses on Franchisees at 64th Annual Convention

Last week, more than 6,000 people—including owners, developers, managers, vendors, and Choice Hotels corporate team members—met at Mandalay Bay Resort and Casino in Las Vegas, Nevada for the company’s 64th Annual Convention. The first convention helmed by Choice Hotels’ new ...

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