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Motel 6 Launches ‘Room to Room’ Marketing Campaign

Motel 6 Launches ‘Room to Room’ Marketing Campaign

DALLAS—Motel 6 today launched a multi-million dollar marketing campaign to celebrate the new look and feel of the brand. Titled “Room to Room,” the new campaign is aligned with the brand’s commitment to inspire travelers to “save more for what ...

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BW Premier Collection Introduces First North American Hotel

BW Premier Collection Introduces First North American Hotel

PHOENIX—Best Western Hotels & Resorts announced the first North American hotel to join the BW Premier Collection—The Copamarina Beach Resort & Spa in Puerto Rico. The BW Premier Collection, Best Western’s soft brand, consists of carefully selected high-quality hotels in ...

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Sheraton Teams Up with Major Baseball League

Sheraton Teams Up with Major Baseball League

STAMFORD, Conn.—Sheraton Hotels & Resorts and Starwood Preferred Guest (SPG) today announced an exclusive new partnership with Major League Baseball (MLB), designating Sheraton as the “Official Hotel of Major League Baseball” and SPG as the “Official Hotel Loyalty Program of ...

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Curio to Make Dubai Debut in 2018

Curio to Make Dubai Debut in 2018

DUBAI, UAE—Hilton Worldwide has reached an agreement with Royal International to open its first hotel under the Curio—A Collection by Hilton brand in the UAE. Due to begin welcoming guests in 2018, the grand two-tower Rosemont Hotel and Residences, a ...

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Magnuson Announces Co-Op Advertising Plan

Magnuson Announces Co-Op Advertising Plan

LONDON—Magnuson Hotels has announced that it will be reinvesting 20 percent of the fees paid by each member hotel into local co-op marketing. “We are proud to break away from the normal practices and demonstrate to our hotels our commitment ...

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