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Hilton Set Targets to Halve Environmental Footprint by 2030

Hilton Set Targets to Halve Environmental Footprint by 2030

Hilton announced on Wednesday that it will become the first major hotel chain to release science-based targets for reducing carbon emissions, aligning with the Paris Climate Agreement. Hilton’s “Travel with Purpose” corporate responsibility strategy aims to cut its environmental footprint ...

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Sleep Inn Is Rolling Out New Uniforms This Year

Sleep Inn Is Rolling Out New Uniforms This Year

ROCKVILLE, Md.—Sleep Inn, Choice Hotels’ midscale brand, is rolling out new uniforms inspired by its prototype design. Designed with a modern and timeless aesthetic, the company says the new look demonstrates the brand’s commitment to being a savvy investment that won’t go out of style. “Guests and developers alike love ...

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Tru by Hilton Rolls Out Updated Prototype

Tru by Hilton Rolls Out Updated Prototype

MCLEAN, Va.—Hilton’s midscale hotel brand, Tru by Hilton, is rolling out an enhanced prototype. Guided by strategic partnerships with key stakeholders including owners, guests, property team members, general contractors, and architects, Tru by Hilton is elevating the guest experience through ...

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How Red Roof Plans to Break Into City Centers

How Red Roof Plans to Break Into City Centers

Red Roof recently announced plans to expand the Red Collection, a portfolio of upper-economy to midscale hotels in city centers that the company launched last year. The company’s first and only soft brand aims to attract cost-conscious travelers who want ...

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