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Best Western Signs First Hotel to BW Premier Collection

Best Western Signs First Hotel to BW Premier Collection

PHOENIX—Best Western International announced today that the Hotel Mäster Johan in Malmö, Sweden, is the first independent hotel to join the BW Premier Collection, Best Western’s new soft brand, which launched in October. The Hotel Mäster Johan is a first-class ...

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The Independent Hotel’s Guide to Soft Brands

The Independent Hotel’s Guide to Soft Brands

With Hilton Worldwide launching the Curio Collection in June and Best Western announcing the BW Premier Collection in October, soft brands once again find themselves in the spotlight. Like others of the genre, Curio and BW Premier target independent hotels. ...

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Ascend Hotel Collection Adds Bolling Wilson Hotel

Ascend Hotel Collection Adds Bolling Wilson Hotel

ROCKVILLE, Md.—Ascend Hotel Collection from Choice Hotels International adds the historic Bolling Wilson Hotel to its collection of independent properties. The property is managed by Virginia-based Cornerstone Hospitality. “The Bolling Wilson Hotel seamlessly merges historic charm with modern amenities and ...

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Diplomat Resort & Spa Hollywood Joins Curio

Diplomat Resort & Spa Hollywood Joins Curio

HOLLYWOOD, Fla.—The historic Diplomat Resort & Spa Hollywood, along with its 900-plus employees, joined Curio – A Collection by Hilton. The beachfront resort and convention center was acquired last month by Thayer Lodging Group, a Brookfield Company, and its institutional ...

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Stash Hotel Rewards Grows to 10 Properties in Texas

Stash Hotel Rewards Grows to 10 Properties in Texas

Stash Hotel Rewards, a point-based rewards program for independent hotels, today welcomed two new Texas partner hotels—the AT&T Executive Education and Conference Center in Austin and Crockett Hotel in San Antonio. AT&T Executive Education and Conference Center, adjacent to The ...

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