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Preferred Hotels & Resorts’ Long-term Perspective on Soft Brands

Preferred Hotels & Resorts’ Long-term Perspective on Soft Brands

Preferred Hotels & Resorts has been in the independent hotel collection market for half a century. Currently, the company’s upper-upscale and luxury portfolio encompasses five collections—Legend, LVX, Lifestyle, Connect, and Preferred Residences. Today, these five collections are facing a wealth ...

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Living in a Brand-Powered World

Living in a Brand-Powered World

Today, there seem to be more and more independent hotels with their own distinctive personalities. But success is not a given for these independent hotels. Many of them are aligning with major hotel companies and becoming part of a “soft ...

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St. Jane Chicago Hotel to Open in Spring 2018

St. Jane Chicago Hotel to Open in Spring 2018

CHICAGO—Becker Ventures with Chicago-based Aparium Hotel Group announced that next spring, the city’s Carbide & Carbon building will become the St. Jane Chicago, an independent lifestyle hotel brand. Originally built in 1929, the gold-leaf tower Carbide & Carbon building is ...

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Design Hotels Adds Two Avalon Hotels in California

Design Hotels Adds Two Avalon Hotels in California

LOS ANGELES, Calif.–Design Hotels has expanded its California footprint with the addition of two new properties—Avalon Hotel Beverly Hills and Avalon Hotel & Bungalows Palm Springs. “We have been a fan of Design Hotels for some time and are honored ...

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BLLA Launches Stay Boutique Leadership Conference in L.A.

BLLA Launches Stay Boutique Leadership Conference in L.A.

Los Angeles—This October, the Boutique & Lifestyle Lodging Association (BLLA) will launch the Stay Boutique Leadership Conference, replacing the association’s annual Leadership Symposium. Designed to congregate the leaders and influencers in the community, the new conference will focus on taking ...

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ALHI Adds Three New Member Hotels in the U.S. Southeast

ALHI Adds Three New Member Hotels in the U.S. Southeast

ORLANDO, FL–Associated Luxury Hotels International (ALHI) has added three Southeast U.S. hotels as new members to its global portfolio of 250 luxury and upper-upscale hotels and resorts: The Guest House at Graceland, which is a 450-room resort that opened in ...

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