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When to Refurbish Guestrooms

When to Refurbish Guestrooms

Hotel owners are often hesitant to refurbish their guestrooms because of the significant expense that it entails. However, refurbishment is necessary at periodic intervals to ensure that quality is maintained, brand image is secured, and guests’ expectations are fulfilled. Investing ...

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Using Mobile To Improve Traveler Loyalty

Using Mobile To Improve Traveler Loyalty

The mobile-loving tendencies of today’s consumers—particularly those in their twenties and early thirties known as the Millennial demographic—are dramatically transforming how they go about researching and booking their lodging and travel plans. Whereas travelers historically booked their vacations three to ...

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Hotels Confront the Paradox of Personalization

Hotels Confront the Paradox of Personalization

Personalization appears to be the hotel industry’s biggest strategic objective right now, but the reason why it’s so hard to achieve is embedded in the most literal definition of the term. True personalization means many different things to many different ...

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Four Ways to Sell Experiences Instead of Beds

Four Ways to Sell Experiences Instead of Beds

Millennials spend more than $200 billion on travel each year, according to FutureCast’s Millennial Brief on Travel & Lodging. That number is expected to increase as most have yet to reach their peak earning and spending potential, making them a ...

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Don’t Be Creepy: Best Practices When Using Guest Data

Don’t Be Creepy: Best Practices When Using Guest Data

Consumers in today’s connected world are more frequently and freely sharing their personal information. Even the most ordinary tasks—posting a photo, writing a dinner review, checking in to a location on social media, or signing up for a delivery or ...

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Building a Green Supply Chain for Hotels

Building a Green Supply Chain for Hotels

Hotel sustainability depends not just on the property-based management’s conservation practices, but also the practices of its many suppliers who provide products and services needed to serve guests. Navigating the maze of factors isn’t easy. In comparing the sustainability virtues ...

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