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Hotels Can Maximize the Value of Unsold Rooms

Hotels Can Maximize the Value of Unsold Rooms

The empty hotel room is a fact of life. On a given night, that might not seem like a significant problem. But when considered over time, a different picture emerges. According to some estimates, 15,000 hotel rooms remain unsold each ...

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Haunted Hotels Scare Up Business

Haunted Hotels Scare Up Business

Things that go bump in the night, appear out of nowhere in 1930s-era housekeeping garb, or unexpectedly tie towels in a knot while guests sleep can mean big business for properties that actively market themselves as haunted. By offering year-round ...

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Diversity Marketing’s New Look

Diversity Marketing’s New Look

Destination diversity marketing plans—those programs that seek to define locations and hospitality and tourism brands as welcoming and equipped to host different population segments—are not what they were a couple of decades ago. As populaces have diversified, so have initiatives ...

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Marriott Launches Global Creative and Content Marketing Studio

Marriott Launches Global Creative and Content Marketing Studio

Bethesda BETHESDA—Marriott International Inc. has announced the formation of a new global content studio—comprised of content development, production, and distribution teams—dedicated to publishing, distributing, and sharing digital and filmed content across film, television, online, digital, and print distribution platforms. To ...

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Extended Stay America Recipe Contest Builds Brand Buzz

Extended Stay America Recipe Contest Builds Brand Buzz

Extended Stay America wants to get guests cooking this summer. The chain is sponsoring a national recipe contest with Food Network host Sunny Anderson to promote its key brand differentiator—fully equipped in-room kitchens. To enter, participants submitted travel-friendly recipes and ...

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Archer Hotels’ Fictional Host Elevates the Brand Experience

Archer Hotels’ Fictional Host Elevates the Brand Experience

When LodgeWorks, a privately held hotel development and management company based in Wichita, Kan., was thinking through the concept for Archer Hotels, the inspiration was “the consummate host,” according to Cheryl Gilliam, senior vice president of brands and marketing for ...

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