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Capitalizing on the Power of Marketing

Capitalizing on the Power of Marketing

It is essential to capitalize on the power of marketing in the hospitality industry to amplify a hotel’s story to travel shoppers. Hunter Webster, senior vice president of eMarketing at Interstate Hotels & Resorts, shares some advice for hoteliers who ...

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Study: Nearly Half of Consumers Remain Loyal for Rewards

Study: Nearly Half of Consumers Remain Loyal for Rewards

ST. LOUIS, Mo.—More than 45 percent of consumers say the opportunity to earn rewards is a primary driver for purchasing from a brand, according to a new study from Maritz Motivation Solutions.  The Maritz LoyaltyNext Customer Study surveyed 2,000 consumers on their ...

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Hotels.com’s Captain Obvious Runs for President

Hotels.com’s Captain Obvious Runs for President

Captain Obvious of Hotels.com has decided to join the 2016 presidential race. And he’s doing so in the best way he knows how, by physically running. He believes he is fit to win the race. He’s seen the other candidates, ...

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Social Media Marketing Trends to Try in 2016

Social Media Marketing Trends to Try in 2016

SAN DIEGO—In today’s fast-moving digital age, unless you’re constantly reviewing journals and forums, online and social media trends can be hard to keep up with. It’s important that hospitality brands stay at the forefront of digital innovation to target audiences ...

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Moxy Hotels Debuts YouTube Series

Moxy Hotels Debuts YouTube Series

BETHESDA, Md.—Moxy Hotels, Marriott International’s contemporary and edgy lifestyle brand, in collaboration with the company’s Content Studio, will premiere “DO NOT DISTURB,” a new YouTube web series hosted by Taryn Southern, the comedian, creator and star of Taryn TV, on ...

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Making a Killing with Macabre Properties

Making a Killing with Macabre Properties

Imagine—you’re the owner of a bed and breakfast and your property is in the throes of major renovations. Everything seems to be going smoothly, but then your contractors open up a 100-year-old wall and find—to their horror—human remains. This exact ...

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