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Winning More Meetings Requires Hard Data

Winning More Meetings Requires Hard Data

Most hotels rely on complimentary stays, elaborate dinners, spa treatments, and cookie-cutter sales tactics to win more event business. Today, the vast extent of group intelligence and analytics is upping the ante. By leveraging meeting and group data, hotels can ...

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Four Ways to Use Big Data in Hospitality

Four Ways to Use Big Data in Hospitality

A hospitality business has countless ways to collect snapshots of consumer data—past travel bookings, seasonal sale trends, and more. But without looking at all of the data together, the business is missing key insights. That’s what Big Data is all ...

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Five Ways Hoteliers Can Attract Bleisure Travelers

Five Ways Hoteliers Can Attract Bleisure Travelers

Business travelers don’t come in a one-size-fits-all demographic. Some may just want to relax alone in their room or over a meal after a long grueling meeting, but others, dubbed “bleisure” travelers, want to take advantage of the attractions in ...

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Four Ways to Sell Experiences Instead of Beds

Four Ways to Sell Experiences Instead of Beds

Millennials spend more than $200 billion on travel each year, according to FutureCast’s Millennial Brief on Travel & Lodging. That number is expected to increase as most have yet to reach their peak earning and spending potential, making them a ...

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Don’t Be Creepy: Best Practices When Using Guest Data

Don’t Be Creepy: Best Practices When Using Guest Data

Consumers in today’s connected world are more frequently and freely sharing their personal information. Even the most ordinary tasks—posting a photo, writing a dinner review, checking in to a location on social media, or signing up for a delivery or ...

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Hyatt Hotels Launches Political Ad Campaign

Hyatt Hotels Launches Political Ad Campaign

CHICAGO—Hyatt Hotels Corporation has announced the launch of World of Hyatt, Hyatt’s new global platform grounded in the simple idea that a little understanding goes a long way. This reflects Hyatt’s purpose and reaffirms its commitment to building genuine and ...

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