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Revenue Experts on Preparing for the Next Downturn

Revenue Experts on Preparing for the Next Downturn

Industry leaders discussed how hoteliers should prepare for the next economic downturn at HSMAI’s Revenue Optimization Summit in June. Here’s what they had to say. “Implement the right marketing, the right outreach, to acquire the demand and the guests that ...

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Hotels Play the Name Game When Creating New Brands

Hotels Play the Name Game When Creating New Brands

After decades of focusing on the baby boomer demographic, the shift is on. Hotel companies around the world are paying keen attention to millennials—or, at the very least, their psychographic. Psychographics is the study of personality, values, opinions, attitudes, interests, ...

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Engaging Today’s Connected Travelers

Engaging Today’s Connected Travelers

Hotels that establish meaningful relationships with guests can maximize revenue opportunities and increase customer satisfaction, travel industry experts said during the Digital Marketing Strategy Conference, which was hosted by Hospitality Sales & Marketing Association International in Manhattan last week. Here ...

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