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Hotels Play the Name Game When Creating New Brands

Hotels Play the Name Game When Creating New Brands

After decades of focusing on the baby boomer demographic, the shift is on. Hotel companies around the world are paying keen attention to millennials—or, at the very least, their psychographic. Psychographics is the study of personality, values, opinions, attitudes, interests, ...

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Engaging Today’s Connected Travelers

Engaging Today’s Connected Travelers

Hotels that establish meaningful relationships with guests can maximize revenue opportunities and increase customer satisfaction, travel industry experts said during the Digital Marketing Strategy Conference, which was hosted by Hospitality Sales & Marketing Association International in Manhattan last week. Here ...

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Hotels Jump on the Bleisure Trend

Hotels Jump on the Bleisure Trend

As the lines continue to blur between business and leisure travel, hotels are in a prime position to capitalize on the growing “bleisure” segment. Hotwire.com’s 2014 American Travel Behavior Survey shows that 49 percent of employed American adults who travel ...

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