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How Facebook is Adapting to be More Competitive for Hotels

How Facebook is Adapting to be More Competitive for Hotels

Sharing content on a hotel’s Facebook page without paying to promote doesn’t typically generate much of a return—if any—for hoteliers. That’s thanks to the ever-dwindling rate of organic reach—the rate of Facebook users that a company can reach for free ...

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BENCHMARK Reveals Top 10 Meeting Trends for 2018

BENCHMARK Reveals Top 10 Meeting Trends for 2018

Houston, Texas—Global hospitality company BENCHMARK has released its “Top Meeting Trends for 2018” as observed by its properties. Benchmark operates 70 hotels, resorts, and conference centers within its Benchmark Resorts & Hotels and Gemstone Collection brands nationwide and internationally. The ...

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Winning More Meetings Requires Hard Data

Winning More Meetings Requires Hard Data

Most hotels rely on complimentary stays, elaborate dinners, spa treatments, and cookie-cutter sales tactics to win more event business. Today, the vast extent of group intelligence and analytics is upping the ante. By leveraging meeting and group data, hotels can ...

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Four Ways to Use Big Data in Hospitality

Four Ways to Use Big Data in Hospitality

A hospitality business has countless ways to collect snapshots of consumer data—past travel bookings, seasonal sale trends, and more. But without looking at all of the data together, the business is missing key insights. That’s what Big Data is all ...

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Five Ways Hoteliers Can Attract Bleisure Travelers

Five Ways Hoteliers Can Attract Bleisure Travelers

Business travelers don’t come in a one-size-fits-all demographic. Some may just want to relax alone in their room or over a meal after a long grueling meeting, but others, dubbed “bleisure” travelers, want to take advantage of the attractions in ...

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