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Revisiting the Guest Journey to Combat Softening RevPAR

Revisiting the Guest Journey to Combat Softening RevPAR

Here’s a piece of advice for hotel operators struggling with a slowdown in revenue growth: Rethink your definition of your guests’ journeys. By that we don’t mean their specific travel itinerary—though that does come into it. Instead, we’re referring to ...

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Sycuan Casino Partners with OfferCraft

Sycuan Casino Partners with OfferCraft

Sycuan Casino in San Diego, Calif., announced a deal today with OfferCraft, a company that blends software and science to make incentives more fun, and thus more effective. The two groups reported a very positive initial reaction from guests, who ...

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Turning Guests into Loyal Customers

Turning Guests into Loyal Customers

To enjoy long-term success in hospitality, hotels must seek out and engage repeat guests. In order to encourage a wave of consistent repeat guests, many brands implement a loyalty program, enticing guests with a variety of rewards, such as a ...

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Artist-in-Residence Programs Foster Engagement

Artist-in-Residence Programs Foster Engagement

As guests increasingly seek experiences strongly linked with their destination of choice, it has become more important for hotels to embrace their local communities. This often means spotlighting the best the area has to offer, be it wine, coffee, or ...

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Half of America Not Vacationing

Half of America Not Vacationing

RICHMOND, Va.—Americans remain vacation deprived, according to the seventh annual Allianz Travel Insurance Vacation Confidence Index, which found that more than 170 million Americans (53 percent) haven’t taken a vacation in the last 12 months. This is down three points ...

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