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Using Art to Bridge Age Gaps Among Guests

Using Art to Bridge Age Gaps Among Guests

As the tension between millennials and baby boomers dominates the media, it’s easy to believe that there are no similarities between the generations. However, there is a significant trend affecting the groups: both baby boomers and millennials have been bitten ...

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Hotel Linens: What Do Guests Really Want?

Hotel Linens: What Do Guests Really Want?

When choosing a hotel, consumers prioritize other factors over sheets and linens, but they do notice them and have opinions about how they are laundered. A consumer survey commissioned by TRSA, the association for the linen, uniform and facility services ...

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Getting the Most Out of Online Survey Results

Getting the Most Out of Online Survey Results

Surveys are useful tools for gauging what guests are feeling. The results can notify hoteliers of new problems as they arise and highlight areas that could use improvements. However, in the age of instant online reviews and constant social media ...

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Using Mobile To Improve Traveler Loyalty

Using Mobile To Improve Traveler Loyalty

The mobile-loving tendencies of today’s consumers—particularly those in their twenties and early thirties known as the Millennial demographic—are dramatically transforming how they go about researching and booking their lodging and travel plans. Whereas travelers historically booked their vacations three to ...

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Hotels Confront the Paradox of Personalization

Hotels Confront the Paradox of Personalization

Personalization appears to be the hotel industry’s biggest strategic objective right now, but the reason why it’s so hard to achieve is embedded in the most literal definition of the term. True personalization means many different things to many different ...

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Four Ways to Build Guest Loyalty at Independent Hotels

Four Ways to Build Guest Loyalty at Independent Hotels

It’s no secret that guest loyalty drives revenue at hotels. Dedicated customers bring with them a number of advantages, as they’re more likely to book direct and tend to contribute a higher ancillary spend. Most importantly, they become invaluable assets to your ...

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