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Getting the Most Out of Online Survey Results

Getting the Most Out of Online Survey Results

Surveys are useful tools for gauging what guests are feeling. The results can notify hoteliers of new problems as they arise and highlight areas that could use improvements. However, in the age of instant online reviews and constant social media ...

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Using Mobile To Improve Traveler Loyalty

Using Mobile To Improve Traveler Loyalty

The mobile-loving tendencies of today’s consumers—particularly those in their twenties and early thirties known as the Millennial demographic—are dramatically transforming how they go about researching and booking their lodging and travel plans. Whereas travelers historically booked their vacations three to ...

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Hotels Confront the Paradox of Personalization

Hotels Confront the Paradox of Personalization

Personalization appears to be the hotel industry’s biggest strategic objective right now, but the reason why it’s so hard to achieve is embedded in the most literal definition of the term. True personalization means many different things to many different ...

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Four Ways to Build Guest Loyalty at Independent Hotels

Four Ways to Build Guest Loyalty at Independent Hotels

It’s no secret that guest loyalty drives revenue at hotels. Dedicated customers bring with them a number of advantages, as they’re more likely to book direct and tend to contribute a higher ancillary spend. Most importantly, they become invaluable assets to your ...

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Ritz-Carlton, Lake Tahoe Launches Kids’ Science Program

Ritz-Carlton, Lake Tahoe Launches Kids’ Science Program

The Ritz-Carlton, Lake Tahoe is kicking off the summer of 2017 with a new Ritz Kids initiative to teach young guests about energy and sustainability. The Ritz’s Energy Challenge and Sustainability Challenge are built around a Radio Flyer Model S Tesla for Kids—a battery-powered ride on car ...

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Travelers Expecting Better Choices in Loyalty Redemption

Travelers Expecting Better Choices in Loyalty Redemption

SAN FRANCISCO—A survey of over 1,000 airline and hotel loyalty program members across the U.S. from Collinson Latitude, part of Collinson Group, reveals that most travelers expect greater choice and flexibility in how they redeem their loyalty currency. The research ...

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