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Independently Minded: The Power of Soft Brands

Independently Minded: The Power of Soft Brands

So far in 2017, two major hotel chains have announced the addition of a new soft brand to their brand portfolios. In January, Hilton’s Tapestry Collection joined the chain’s Curio Collection, and in June, Wyndham announced the launch of the ...

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Slowing Revenue Growth Offset by High Occupancy and ADR

Slowing Revenue Growth Offset by High Occupancy and ADR

In 2016, the strong growth levels enjoyed by the U.S. lodging industry for the past few years experienced a significant slowdown. Moderate rate growth and flat occupancies were the norm for most hotels. Similarly, total revenues and overall profitability showed ...

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