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How Red Roof Plans to Break Into City Centers

How Red Roof Plans to Break Into City Centers

Red Roof recently announced plans to expand the Red Collection, a portfolio of upper-economy to midscale hotels in city centers that the company launched last year. The company’s first and only soft brand aims to attract cost-conscious travelers who want ...

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Best Western’s Unique Entry into the Economy Segment

Best Western’s Unique Entry into the Economy Segment

About a year ago, Best Western saw some white space in the lodging industry—there weren’t a lot of options out there for travelers in the upper-economy/lower-midscale segment. This led the company to enter that space with SureStay Hotel Group. Best ...

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The Hotel Group Opens Hilton Garden Inn Bellevue Washington

The Hotel Group Opens Hilton Garden Inn Bellevue Washington

SEATTLE—The Hotel Group (THG), a national hotel management and investment company, opened the Hilton Garden Inn Seattle Bellevue Downtown in Washington. The 254-room property is located in close proximity to downtown Seattle and several Fortune 500 businesses including Microsoft, Clearwire, Expedia, Symetra, ...

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La Quinta-Wyndham Merger Expected at the End of May

La Quinta-Wyndham Merger Expected at the End of May

IRVING, Texas—La Quinta Holdings Inc.’s Board of Directors has approved the spin-off of CorePoint Lodging in connection with previously announced plans to merge with Wyndham Worldwide. The board approved the distribution to its stockholders of all of the outstanding shares ...

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