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Using Mobile To Improve Traveler Loyalty

Using Mobile To Improve Traveler Loyalty

The mobile-loving tendencies of today’s consumers—particularly those in their twenties and early thirties known as the Millennial demographic—are dramatically transforming how they go about researching and booking their lodging and travel plans. Whereas travelers historically booked their vacations three to ...

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Oxford Capital Group Recreates LondonHouse Chicago

Oxford Capital Group Recreates LondonHouse Chicago

When Oxford Capital Group acquired Chicago’s 360 North Michigan Avenue property in 2013, the company saw a 90-year-old building just waiting to be restored to its former glory. The property, known as the London Guarantee & Accident Building when it ...

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The Enormity of Events for Boosting Occupancy

The Enormity of Events for Boosting Occupancy

Large-scale events enjoyed a banner year in 2016. A reemerging travel economy—combined with more lodging options than ever before and a bevy of events ranging from state fairs to business expos—resulted in a continually prosperous travel market. Moreover, primary markets, ...

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The Tripling of Marriott’s Soft Brand Offerings

The Tripling of Marriott’s Soft Brand Offerings

When Marriott acquired Starwood last year, Marriott became the largest hotel company in the world. Post acquisition, Marriott now owns three soft brands, The Autograph Collection, The Luxury Collection, and The Tribute Portfolio. With the sudden tripling of the company’s soft ...

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Don’t Be Creepy: Best Practices When Using Guest Data

Don’t Be Creepy: Best Practices When Using Guest Data

Consumers in today’s connected world are more frequently and freely sharing their personal information. Even the most ordinary tasks—posting a photo, writing a dinner review, checking in to a location on social media, or signing up for a delivery or ...

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