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The Road Ahead: What’s Next for Hospitality

The Road Ahead: What’s Next for Hospitality

Throughout 2015, the American Hotel & Lodging Association (AH&LA) achieved significant milestones on behalf of its 23,000-strong membership. At the heart of these successes is a core mission of proactive advocacy, which allowed us to move the needle on multiple ...

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‘Tru’ Story on Hilton’s Newest Brand

‘Tru’ Story on Hilton’s Newest Brand

On Jan. 25, Hilton Worldwide unveiled Tru by Hilton, a midscale brand geared toward the millennial traveler with bright pops of color and a minimalist approach to design. Right out of the gate, Hilton has signed 102 hotels, with another ...

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Forming Alliances to Gain Leverage over OTAs

Forming Alliances to Gain Leverage over OTAs

Marriott International’s acquisition/merger with Starwood has created the world’s largest hotel company with 30 brands, about 5,500 properties, and roughly 1.1 million available rooms in over 100 countries. The new company will offer a huge variety of locations, property types, ...

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