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Hotels Play the Name Game When Creating New Brands

Hotels Play the Name Game When Creating New Brands

After decades of focusing on the baby boomer demographic, the shift is on. Hotel companies around the world are paying keen attention to millennials—or, at the very least, their psychographic. Psychographics is the study of personality, values, opinions, attitudes, interests, ...

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Holiday Inn Express Changes the Formula

Holiday Inn Express Changes the Formula

Last month, InterContinental Hotels Group formalized Formula Blue, its long-gestating Holiday Inn Express design prototype. With a design that puts sleep quality, simplicity, and ease of maintenance at the center of its concept, compliance with Formula Blue is mandatory for ...

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CEO Bruce Haase Breaks Down Value Place Rebranding

CEO Bruce Haase Breaks Down Value Place Rebranding

Two weeks ago, extended-stay hotel brand Value Place announced that it was changing its name to WoodSpring Suites, and developing a sub-brand with more enhanced offerings. Bruce Haase, Value Place-now-WoodSpring Suites CEO, said the company was motivated to make this ...

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