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The Enormity of Events for Boosting Occupancy

The Enormity of Events for Boosting Occupancy

Large-scale events enjoyed a banner year in 2016. A reemerging travel economy—combined with more lodging options than ever before and a bevy of events ranging from state fairs to business expos—resulted in a continually prosperous travel market. Moreover, primary markets, ...

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The Tripling of Marriott’s Soft Brand Offerings

The Tripling of Marriott’s Soft Brand Offerings

When Marriott acquired Starwood last year, Marriott became the largest hotel company in the world. Post acquisition, Marriott now owns three soft brands, The Autograph Collection, The Luxury Collection, and The Tribute Portfolio. With the sudden tripling of the company’s soft ...

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Don’t Be Creepy: Best Practices When Using Guest Data

Don’t Be Creepy: Best Practices When Using Guest Data

Consumers in today’s connected world are more frequently and freely sharing their personal information. Even the most ordinary tasks—posting a photo, writing a dinner review, checking in to a location on social media, or signing up for a delivery or ...

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First Tru by Hilton Opens in Oklahoma City

First Tru by Hilton Opens in Oklahoma City

Yesterday was the opening of the first Tru by Hilton property in Oklahoma City, Okla. Owned by Champ Patel at Champion Hotels, LLC, the 86-room Tru by Hilton Oklahoma City Airport represents the culmination of a whirlwind 16 months of ...

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Checking In With Richard Stockton

Checking In With Richard Stockton

Since his arrival in November 2016, Ashford Hospitality Prime CEO Richard Stockton has transformed the company’s strategy, raised capital, and announced two acquisitions. Stockton, who spent 15 years at Morgan Stanley, now wants to focus all of his attention on the ...

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