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Starwood Hotels Announces Tribute Soft Brand

Starwood Hotels Announces Tribute Soft Brand

Today, Starwood Hotels & Resorts Worldwide announced Tribute Portfolio, a soft brand of four-star, upper upscale properties. It’s the company’s 10th brand and the first new launch in nine years. It’s also the biggest move the company has taken since CEO ...

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Choice Pushes Growth While the Good Times Roll

Choice Pushes Growth While the Good Times Roll

Like a strong, nimble, and swift wrestler, the hotel industry must seize opportunities and strike with courage and conviction, Choice Hotels President and CEO Steve Joyce said during a keynote speech at the Hunter Hotel Conference last month. He encouraged ...

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