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Marketing Hotels Through Social Media Influencers

Marketing Hotels Through Social Media Influencers

Many hoteliers have had a “social media influencer” or “micro-influencer” on their property and didn’t even know it. Not knowing influencers are on property means losing opportunities to capitalize on their visit. Today’s savvy hotel operator can and should have ...

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Advancing the Hotel Industry Through Advocacy

Advancing the Hotel Industry Through Advocacy

The lodging industry is a massive entity. In the United States alone, it represents the employment of more than 8 million people. There are more than 54,200 hotels nationwide, and the industry contributes $590 billion to the U.S. GDP. Given ...

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A Hotelier’s Guide to Business-Interruption Insurance Claims

A Hotelier’s Guide to Business-Interruption Insurance Claims

The harmful effects of devastating weather events in the United States and around the world are on the rise. Hurricanes, wildfires, and other disruptive events are inflicting increasing amounts of damage and significantly affecting businesses of all types, including hotels and ...

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Five Health and Safety Tips for Hotel Staff

Five Health and Safety Tips for Hotel Staff

From clean, pressed sheets and fluffy white towels to impeccably dressed staff serving every guest with a beaming smile, many things contribute to the making of a great hotel. But aside from the sparkling exterior, there are other factors that ...

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