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Sleep Inn Is Rolling Out New Uniforms This Year

Sleep Inn Is Rolling Out New Uniforms This Year

ROCKVILLE, Md.—Sleep Inn, Choice Hotels’ midscale brand, is rolling out new uniforms inspired by its prototype design. Designed with a modern and timeless aesthetic, the company says the new look demonstrates the brand’s commitment to being a savvy investment that won’t go out of style. “Guests and developers alike love ...

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Tru by Hilton Rolls Out Updated Prototype

Tru by Hilton Rolls Out Updated Prototype

MCLEAN, Va.—Hilton’s midscale hotel brand, Tru by Hilton, is rolling out an enhanced prototype. Guided by strategic partnerships with key stakeholders including owners, guests, property team members, general contractors, and architects, Tru by Hilton is elevating the guest experience through ...

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Developing Narratives for Themed Destinations

Developing Narratives for Themed Destinations

Brand immersion is not a new concept, but as the role of technology in our everyday lives grows, having a holistic hospitality brand is increasingly important. Cohesive brand narratives have the power to pull consumers away from their screens, encouraging ...

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Hampton by Hilton Unveils New Prototype

Hampton by Hilton Unveils New Prototype

MCLEAN, Va.–Hampton by Hilton has created a new Hampton Inn & Suites by Hilton and Hampton Inn by Hilton prototype for the Americas. Hilton created the new prototype for its upper-midscale brand to provide owners and developers with a flexible building model ...

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Renaissance Hotels Are Getting a Design Facelift

Renaissance Hotels Are Getting a Design Facelift

Renaissance Hotel is transforming its brand by completely redesigning properties to immerse guests in local cultures. Each design is meant to evoke authenticity through theatricality, novelty, and unscripted elements chosen to tell an area’s story. George Fleck, vice president of ...

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