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Online Reviews Crucial to the Bottom Line

A recent study suggests that positive online hotel reviews actually cause increases in demand and price. The study has some limitations, but its preliminary findings show that in 2014, when ratings rose by one star, demand increased by 25 percent ...

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Airbnb Introduces ‘Trips’ Service to Book Experiences

Airbnb has announced it will begin dipping into industries other than accommodations with the introduction of “Trips,” an excursion offering. After months of testing, these experiences will launch immediately in a dozen global locations. The tours will cost roughly $200, ...

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Thanksgiving Travel to Rise Nearly 2 Percent

This year’s Thanksgiving travel will reach a 9-year high, according to AAA. The company is forecasting that 48.7 million Americans will travel 50 or more miles away from home—a 1.9 percent increase. The increase could be attributed to economic improvements ...

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Expedia’s Hotel Search Service Trivago Plans IPO

Trivago, the hotel search platform majority held by Expedia, filed yesterday for an initial public offering of up to $400 million. In July, Expedia’s Chief Executive Dara Khosrowshahi told investors that it was agreed Trivago would be valued as a ...

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