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Facebook Reigns Supreme in Hotel Marketing

The most popular social media platform, Facebook, has become increasingly useful for hoteliers as it evolved over time. The platform has added features such as check-ins, reviews, and call-to-action buttons that allow hotels and booking sites to more actively engage ...

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European Tourism Feels Terrorism Impact

As more U.S. travelers take terror risks into account when making vacation plans, the travel and tourism industry continues to feel the sting. France’s tourist sector alone has lost an estimated $299 million since late 2015, and American summer travel ...

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California Hotel Development on Fire

California is experiencing a hotel development boom, with more than 17,000 rooms under construction and 84,000 more in the pipeline. San Diego is leading the hotel explosion this year, having opened six hotels in 2016. Los Angeles has 37 hotels ...

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Hilton, Marriott Among Best Travel Brands

Most hotel brands demonstrate stronger brand equity than airline, cruise, and online travel service brands, Harris Poll’s 2016 EquiTrend Study found. Hilton surpassed Marriott and Hyatt among full-service hotel brands, while W reclaimed its top spot for the first time ...

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Hospitality Industry Maintains Robust Employment Numbers

After a rocky start to summer, the Bureau of Labor Statistics’s July employment report has delivered positive news: 255,000 new jobs were added last month, with the unemployment rate holding steady at 4.9 percent. Leisure and hospitality, in particular, continued to trend up ...

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‘Mancations’ Offer Steady Hotel Business

Many hoteliers, especially those that offer sport or adventure-based vacation packages, have begun to focus their marketing efforts on attracting groups of male friends traveling together on a “mancation.” This can be a very lucrative approach, as it attracts men ...

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