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OTAs ‘Dimming’ Hotel Search Results

As more hotels promote direct-booking discounts, a retaliatory practice among OTAs called “dimming” has come to light. It involves intentionally minimizing a hotel’s appearance or ranking in search results. Expedia admitted it is lowering some hotel rankings but said it ...

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Marriott-Starwood Merger Nears the Finish Line

The wait is almost over. The Marriott-Starwood merger hinges on one final regulatory approval from China, which is anticipated to be complete by Aug. 9. In an earnings call with analysts on Thursday, Marriott CEO Arne Sorenson said he does ...

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A Data-Backed Analysis of the U.S. Hotel Industry

Which hotel chain dominates the conversation on social media? What amenities are most important to hotel guests? Crimson Hexagon analyzed years of data and millions of social media posts to uncover emerging trends and patterns in the U.S. hotel industry, ...

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Marriott Releases Q2 Earnings

Marriott International’s Q2 earnings rose 2.9 percent. CEO Arne Sorenson said in the company’s earnings call that while hotel performance in the latest quarter reflects slower economic growth, leisure travel and group business performed well. Overall profits were $247 million ...

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Airline Uses Airbnb to Fill Seats

With lower profit expectations for the year, as advance bookings decline, German airline Lufthansa has turned to Airbnb to fill more seats on its planes. The move marks the first time an airline has listed flights on the home-sharing site. ...

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Are Booking Trends Moving Away from OTAs?

Online travel agencies have reigned supreme over the last several years, as tech-savvy guests look for quick and easy ways to book trips. But now, it would seem as though the tide is turning, and OTAs are falling slightly out ...

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