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Occupancies Slump as Oil Prices Drop

An analysis of STR data shows a clear correlation between crude oil prices and hotel performance in oil-driven markets. In all the global markets examined, a prolonged decline in oil prices has negatively impacted occupancies for an extended period. For ...

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Priceline Predicts Rise of ‘Travel Besties’

As consumers turn to technology to eliminate travel headaches, Priceline projects that brands will be empowered to deliver instant gratification. Thanks to meaningful functionality in mobile technology, app service providers will be able to predict individual traveler needs and provide ...

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What Do Millennials Want Out of a Travel Experience?

It is becoming increasingly clear that millennials do not vacation to relax—90 percent of millennials like to experience something new while on a trip, and 70 percent want to learn from the communities they visit. According to FutureCast’s “The Millennial ...

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Weather Could Delay Thanksgiving Travel

AAA is estimating that 48.7 million Americans will travel 50 miles or more between Nov. 23 and Nov. 27. This marks the greatest volume since 2007, as long as weather doesn’t get in the way. Meteorologists are projecting a stormy ...

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Online Reviews Crucial to the Bottom Line

A recent study suggests that positive online hotel reviews actually cause increases in demand and price. The study has some limitations, but its preliminary findings show that in 2014, when ratings rose by one star, demand increased by 25 percent ...

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