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Podcasts a New Frontier in Hotel Marketing

With podcasts like “Serial” and “S-Town” becoming major cultural touch points, it was only a matter of time before hotel companies started to look into the medium. Today, IHG and Marriott have both started producing hotel-related podcasts as a means ...

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Customers Are Happier with Hotels in 2017

The American Customer Satisfaction Index released a new travel report with good news for the lodging industry – customers are generally happier with hotels than they were a year ago. Guest satisfaction is up 2.7 percent from 2016, with an ...

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Hotels’ Tech Toolkits Continue to Expand

Hospitality doesn’t necessarily consider itself to be one of the most technology-forward industries out there. However, over the last five years, hotels have been rapidly expanding their technology toolkits to better accommodate guests and grab more market share. According to ...

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The Importance of Travel App Speeds

How customers use travels apps has changed in recent years, and one area that affects their behavior is performance. Customers who now expect faster image load, downloads, and search results are more likely to close out or give up on an app ...

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Growth for Oklahoma’s Hotel Market

According to Marcus & Millichap’s 2017 U.S. Hospitality Investment Forecast, the state of Oklahoma ranks fourth in the U.S. in the percentage of its hotel inventory currently under construction. There were 3,906 rooms under construction as of December 2016, representing ...

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Development Boom: Upscale Limited-Service Hotels

According to STR, upscale limited-service hotels are currently in the midst of a development boom. These limited-service upscale properties are especially popular in crowded downtown areas where hotels don’t necessarily need to have an in-house restaurant or conference center. In ...

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