SHANGHAI—At the China Hotel Investment Conference (CHIC) in Shanghai, China, Cachet Hotel Group unveiled a new brand called Nano Hotels & Resorts, with plans to announce its first property in Manhattan later this year.
“In 2014 we are focused on the continued expansion of lifestyle and luxury brands worldwide,” said Cachet Hotel Group CEO Alexander Mirza. “To reach this goal we are focused on three pillars of strategic growth: design innovation, service personalization, and partnering with world class developers such as Harry Gross, who will help take us to the next level.”
CHG is pleased to partner with world-renowned architect Michael Arad and real estate developer Harry Gross of G-Holdings on the creation of the Nano Hotel brand. The brand is headquartered in Manhattan, and the Cachet Hotel Group will be developing and managing Nano branded properties in Asia, the Middle East, and Africa.
According to Gross, “Nano exists for the experienced traveler who is yearning for an unusual experience. To them we offer a refuge, a place of quiet, serenity, and security in the midst of the hustle and bustle of the metropolis. This new brand reflects a relaxed confidence and contemporary style, inspired by the people and places that give life to Nano—from American culture art icons such as Richard Serra and Donald Judd to New York City soul and attitude—giving the brand a spirit that is unique only to Nano.”
Arad, famous for the creation of the World Trade Center Memorial, is a partner at Handel Architects LLP in New York and will be overseeing the creative process with a mission to bring a relaxed contemporary style to the property.
Nano Hotels & Resorts will embrace minimalistic design, signature comfort, and cutting edge technology. The properties will feature striking exterior architecture, a 24-hour market, all-day bistro, and nightlife. Design partner Jay Godfrey will lend his creative touches to the decor elements that will set NANO apart from other hotels in the city. In addition, Chef David Laris will provide fresh, innovative menus through a network of up-and-coming culinary talents.
In addition to the New York City location, the brand will also target top-tier urban and resort locations throughout China, South East Asia, and the Middle East, with plans to open in major cities around the world including Miami, Shanghai, and Dubai. The Cachet Hotel Group and G-Holdings development plan includes both investment in real estate and straight management contracts. The partners are currently seeking to acquire land and build mixed-use Nano projects in gateway cities and resort markets around the world. In addition, they are also seeking to work with established developers and may invest equity into mixed-use projects that feature a Nano Hotel & Residence.