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Ibis Brands Roll Out New Public Spaces
In September 2011, Accor announced the grouping of its economy brands under the ibis banner. And now ibis and ibis budget properties are getting completely redesigned public spaces in properties around the world. I
The goal of the redesign is to offer guests “open-plan” areas where materials and colors are combined to create a warm, casual atmosphere that nurtures interaction and friendliness.
The makeover of these spaces has been planned to reduce renovation work in the establishments to a minimum. Usually this type of project takes about six weeks. However, with an optimized system that includes using printed panels and “pre-manufactured” elements, the renovation time has been virtually halved and has no impact on either the customer’s stay or the hotel’s daily activities.
The first countries the new ibis and ibis budget common areas will be rolled out in are France, Germany, the United Kingdom, Spain, the Netherlands, and Switzerland. The concept will also soon be deployed in Latin America and Asia, where it will be adapted to suit local markets and ways of working.
In an announcement, Denis Hennequin, Accor’s Chairman and CEO, explained that the newly designed economy brands will help the company expand through franchises. He said, "This new economy hotel concept meets the expectations for modernity and friendliness of both our customers and our franchisees, who like us, are keen to offer high-quality establishments that anticipate the hotel trends of the future."
Do you like the new look of the ibis and ibis budget public areas? We sure do!
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