 The SceneDeidre Wengen Online Editor, Lodging The hotel industry is a bustling business, and the people involved have plenty of reasons to cel... |
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Marriott Extends “Li Yu” to Chinese Travelers
There is no denying that Chinese travelers make up a large portion of hotel guests around the world. And now, Marriott International has designed a program to make Chinese guests feel more at home in its properties worldwide.
The lodging company is in the process of rolling out the "Li Yu" welcome program, beginning with hotels in Asia. The words "Li Yu" mean "Serve with Courtesy" in Mandarin. The program will feature special, customized amenities and services for guests staying at Marriott-branded hotels.
In an announcement, Simon Cooper, president and managing director Marriott International, Asia, said, "Chinese travellers are visiting international markets in record numbers, and China will be the largest source of outbound travellers worldwide in the coming years. We want our Chinese guests to know that they will be well taken care of and welcomed at our hotels in key gateway cities globally."
As part of the "Li Yu" hospitality experience, Chinese visitors will be greeted at the front desk by a Mandarin-speaking hotel associate. Guests will also have the opportunity to stay connected with a variety of Chinese programming on in-room televisions and access to several Chinese-language newspapers. Chinese cuisine and delicacies will also be featured as standard items in restaurants as well as on in-room dining menus.
Other touches of the program are slightly more subtle, but demonstrate Marriott's commitment to the culture and beliefs of Chinese visitors. For instance, guests may be assigned to a floor number with a “6” or “8,” since those numbers are considered fortunate in Chinese culture. A selection of Chinese teas, popular Asian sauces, and the proper power adapters will also be made available for guests.
Marriott International’s Li Yu Program will be operational at all JW Marriott, Renaissance, Marriott and Courtyard hotels in Asia by early next year, as well as select international hotels in key gateway cities.
“We have been growing our hotel portfolio in Asian markets and serving Chinese travelers for more than two decades. Some of our hotels have taken a pioneering role to fine-tune their services to cater to the needs of Chinese travelers over the years,” said Cooper. “Today’s news is that we are taking a well-orchestrated and holistic approach across the board.”
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