Best Western International has announced the appointment of Michael Muir as vice president of North American development. An industry veteran with more than 25 years of experience, Muir will bring his expertise in strategic growth and development to the Best Western brand.
“We are delighted to welcome Mike to Best Western,” said David Kong, CEO and President of Best Western International. “His extensive experience and knowledge of our industry will be integral in helping us to continue to grow our brand presence in North America.”
Having worked with such brands as Holiday Inn, Hawthorn Suites, and Microtel Inn & Suites, Muir’s proven track record of growing new and established brands in the midscale market, including extended-stay products, will be a tremendous asset to Best Western. Muir’s experience and leadership will be a great addition as Best Western continues to develop its Plus and Premier hotel products as well as its new extended-stay offering, the Best Western Plus Executive Residency.
“Throughout my career, I have had the privilege of working with some of the great leaders in the hospitality industry,” Muir said. “To now have the opportunity to join the iconic Best Western brand and to work with David Kong and his team, is an opportunity I could not pass up. Over the last several years, Best Western has orchestrated a renaissance of the brand, elevating it in both the eyes of developers and consumers. I am proud to be joining Best Western and I look forward to leading the development team.”