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Author Archives: Ryan McBride

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Developing Narratives for Themed Destinations

Developing Narratives for Themed Destinations

Brand immersion is not a new concept, but as the role of technology in our everyday lives grows, having a holistic hospitality brand is increasingly important. Cohesive brand narratives have the power to pull consumers away from their screens, encouraging ...

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Authentic Hotels Are Not a Myth

Authentic Hotels Are Not a Myth

The popularity of Airbnb has given rise to a set of consumer preferences that, until now, have been largely underestimated by many in the hotel industry. That is now changing, as more hoteliers recognize one of the key learnings from ...

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Designing for the Digital Native: Generation Z

Designing for the Digital Native: Generation Z

While marketers across all industries have focused heavily on attracting millennials, another generation of consumers is coming of age. The oldest members of this demographic are barely out of high school, but the traits and habits of Generation Z are ...

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