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Author Archives: Patrick Bosworth

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Hotels Confront the Paradox of Personalization

Hotels Confront the Paradox of Personalization

Personalization appears to be the hotel industry’s biggest strategic objective right now, but the reason why it’s so hard to achieve is embedded in the most literal definition of the term. True personalization means many different things to many different ...

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The Necessity of a Mobile-Booking Strategy

The Necessity of a Mobile-Booking Strategy

Facebook launched its City Guides feature last month, giving even more credibility to the idea that mobile devices’ importance to hotel distribution will only grow. Facebook’s new offering in particular is intriguing because of its location-specific content for travelers, its ...

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Why Hotels Should Reevaluate Their Tech Stack

Why Hotels Should Reevaluate Their Tech Stack

I’m not surprised by all the current excitement for new technologies and for what we think might be emerging trends in the hotel industry. In the press and at shows like CES or ALIS, hotels and online travel agencies are ...

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